jara cadiz










Borderlands 4
Quit Earth
Earth kinda sucks lately. So for the launch of Borderlands 4, we told everyone to “Quit Earth”. We plastered Times Square and LA with cryptic ads that left people wondering what the hell was going on.

Then, on launch day, we finally came clean. “Quit Earth” turned out to be Borderlands 4, with citywide takeovers and a giant activation at the Las Vegas Sphere.

Battery AgencyCCO - Philip Khosid
Executive Creative Director - Scott Brown
Senior Copywriter: Jake Christensen Art Director: Jara Cadiz