Royal Bank of Canada
Back to School
Tapping into the the POV trend popularized on TikTok, we used this immersive filming technique to capture the student experience of opening an RBC Advantage Banking account—and highlight all the everyday benefits and possibilities that come with it.
Battery Agency
ECD: Pete Breton
GCD: Michelle Nam
Senior Copywriter: Jake Christensen
Art Director: Jara Cadiz