Land O Lakes
Farmcore

We reclaimed the “Farmcore” trend—a fashion movement inspired by the workwear of rural farm life—by honouring the farmers who live it every day. Using real, worn workwear from Land O’Lakes farmers, we created the Farmcore Collection and debuted it in Paris, Wisconsin during Paris Fashion Week, proving that Farmcore isn’t just a trend—it’s a way of life for our farming families.

Battery AgencyGCD: Michelle Nam
Senior Copywriter: Jake Christensen Art Director: Jara Cadiz

jara cadiz

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